Effective date: 1/14/2025

Latham Group, Inc. including its subsidiaries and affiliates (collectively, “Latham”), is committed to respecting privacy. In this policy, we refer to Latham (“us”, “we”, or “our”), and our websites lathampool.com, ir.lathampool.com, lathamink.com, lathamproadvantage.com, and our applications Latham Measure and Latham AR Pool Visualizer (the “Service”).

This Privacy Policy describes the practices that Latham will follow with respect to the Personal Information (defined below) it collects from our customers, service providers, and from individuals who interact with us directly, including through www.lathampool.com and other Latham websites, mobile applications, or hosted websites that link to this Privacy Policy.

At Latham, we are committed to maintaining the trust and confidence of our customers and website visitors. We want you to know that Latham takes your privacy and the confidentiality of your personal information seriously. We do not sell, rent, or trade email lists with other companies and businesses for marketing purposes. In this Privacy Policy, we provide information on when and why we collect your personal information, how we use it, the limited conditions under which we may disclose it to others and how we keep it secure. We also advise you about choices you may have concerning the data we collect.

By using the Service, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms of Use, accessible from lathampool.com.

I. Our Collection, Use, and Disclosure of Personal Information

We collect several different types of information for various purposes, including to provide and improve our Service to you. “Personal Information” or “PI” is any information that can be used to identify, locate, or contact you. It also includes other information that may be associated with your name or other identifiers. PI may also be referred to as personal data in other jurisdictions. While using our Service, we may ask you to provide us with Personal Information.

We may also collect information on how the Service is accessed and used (“Usage Data”). This Usage Data may include information such as your computer’s Internet Protocol (IP) address, browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers, and other diagnostic data.  This Usage Data is described in more detail in the chart below.

II. Personal Information Collection Chart

The chart below describes the categories of Personal Information we collect, the sources of that information, the reasons we collect it, and the types of people to whom we may disclose the PI.

The Personal Information we collect from you is required to enter into a contract with Latham or for us to provide you with the information that you request. If you refuse to provide such Personal Information or withdraw your consent to our processing of Personal Information, then in some cases we may not be able to enter into a contract or provide you with the information you request.

Latham does not ask you to provide, and we do not knowingly collect, any special categories of Personal Information from you, including Personal Information that reveals your racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade unions membership, or personal data concerning your health or data concerning your sex life or sexual orientation or history of criminal convictions unless you are an employee, and in that event, only to the extent necessary to fulfill our obligations as an employer.

We may use and disclose de-identified, aggregated, or statistical information derived from personal data for any business purpose, including but not limited to: analyzing service usage patterns, conducting research, improving our products and services, developing new features, generating insights and analytics reports, debugging technical issues, and measuring service performance. Such de-identified or aggregated information does not identify any individual and cannot reasonably be used to identify or contact any person. We maintain appropriate technical and organizational safeguards in our de-identification process to prevent re-identification of individuals.

Tracking & Cookies Data

As noted in the above chart, we use cookies and similar tracking technologies to track the activity on our Service and hold certain information.

Cookies are files with a small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. We also use tracking technologies such as beacons, tags, and scripts to collect and track information and to improve and analyze our Service, and the way in which we market our products to you. Latham does not sell this information to third parties.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

Examples of Cookies we use:

• Session Cookies. We use Session Cookies to operate our Service.
• Preference Cookies. We use Preference Cookies to remember your preferences and various settings.
• Security Cookies. We use Security Cookies for security purposes.

Details about our use of automatic data collection technologies (including cookies) and the specific cookies that we use can be found in our Cookie Policy located here: https://lathampool.com/privacy-policy/#COOKIE.

III. Disclosure of Data for Legal Requirements

Latham may disclose your Personal Information in the good faith belief that such action is necessary to:

• To comply with a legal obligation;
• To protect and defend Latham’s rights or property , including to enforce or apply our Terms and Conditions;
• To prevent or investigate possible wrongdoing in connection with the Service;
• To protect the personal safety of users of the Service or the public; or
• To protect against legal liability.

Buyer or Successor in Interest

Latham may disclose your Personal Information to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Latham’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Information held by Latham about our Services users is among the assets transferred.

Service Providers and Affiliates

We may also disclose any Personal Information to our affiliates and to  third party companies and individuals we employ to support our business (“Service Providers”), including to respond directly to you if you ask for information related to our products, to provide the Service on our behalf, to perform Service-related services or to assist us in analyzing how our Service is used. We may disclose your Personal Information to these Service Providers for these purposes. These third parties have access to your Personal Information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose. We have contracts with these companies that require them to protect our information and to comply with law.

Other Disclosures

We may also disclose any information when required by law, such as to law enforcement agencies or to parties in litigation. We may also disclose your Personal Information to fulfill the purpose for which you provide it. For example, if you give us an email address to contact you, we may also disclose your Personal Information to our resellers in your local area so they may provide you with information or assist you with a purchase and/or use of our goods and services. Occasionally, we may ask for your Personal Information for a purpose that we disclose to you when you provide the information or ask you for consent to disclose your information.

IV. Protecting Your Data

We use a variety of technical, administrative, and organizational security measures, including encryption and authentication tools in certain circumstances, to maintain the safety of your personal data. The security of your data is important to us but remember that no environment or security procedures or protocols is 100% secure or error-free. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.

If you have registered at a Latham website or a hosted website, we recommend that you do not divulge your password to anyone. We will never ask you for your password in an unsolicited phone call or in an unsolicited email. Also remember to sign out of the registered site and close your browser window when you have finished your work. This is to ensure that others cannot access your Personal Information and correspondence if others have access to your computer.

Data Retention Periods

Latham will retain your Personal Information for as long as necessary to comply with your request, to comply with any legal requirement, and for as long as necessary to protect our legal interests or otherwise pursue our legal rights and remedies. We may retain your Personal Information for any additional period that may be required or permitted by law, such as for business, legal, accounting, or reporting requirements or pursuant to customer contract requirements. We may also keep your Personal Information on our archive systems in accordance with our backup and disaster recovery policies and procedures. The length of time your Personal Information is retained depends on the purpose(s) for which it was collected, how it is used, and the requirements to comply with applicable laws or customer contracts.   Latham may retain data that has been aggregated or otherwise rendered anonymous in such a manner that you are no longer identifiable indefinitely.

V. Your Rights

Applicable data protection laws may provide you with certain rights with regards to our processing of your Personal Information. Latham respects your rights to access, correct, and request erasure or restriction of your Personal Information as required by law. Depending on your country or state of residence, these rights may include:

• The right to be informed about our collection, use, and disclosure of your Personal Information;
• The right to know if we maintain your Personal Information, and if we do, to access that information (subject to the rights of others) and to request that we provide your information in a portable format. You also have the right to request that we transmit this Personal Information to another controller, when technically feasible;
• The right to ask us to correct your information if it is incomplete or incorrect;
  The right to object to our processing of your Personal Information, including the rights to object to:
  • the sale of your Personal Information;
  • the sharing or use of your Personal Information for certain types of online targeted advertising;
  • the use of profiling or automated decision-making which might significantly affect you;
  • certain secondary uses and disclosures of sensitive Personal Information;
• The right to withdraw your consent at any time, if we are processing your Personal Information based on your consent; and
• The right to ask that we delete your Personal Information.

Depending on where you reside, you may have additional rights under applicable law. Please understand that these rights are subject to some limitations. For example, we may require documentation to support certain corrections to your information, and we generally cannot restrict or delete Personal Information in those situations where our retention is required for our internal business purposes or to comply with law. We may also not be able to accommodate your request if we believe it would violate any law or legal requirement or cause the information to be incorrect. Also withdrawing your consent will not, however, affect the lawfulness of the processing based on your consent before its withdrawal, and will not affect the lawfulness of our continued processing that is based on any other lawful basis for processing your Personal Information.

With regards to deletion requests, we will only delete your Personal Information when we no longer have a lawful basis for processing your Personal Information or after a final determination that your Personal Information was unlawfully processed. We may not accommodate a request to erase information if we believe the deletion would violate any law or legal requirement or cause the information to be incorrect. In all other cases, we will retain your Personal Information as set forth in this policy. In addition, we cannot completely delete your Personal Information as some data may rest in previous backups. These will be retained for the periods set forth in our data retention policies.

We will not retaliate or engage in discriminatory treatment against you if you exercise your privacy rights.

Complaints. You have the right to lodge a complaint with the applicable supervisory authority in the country or the jurisdiction you live in, the country or jurisdiction you work in, or the country or the jurisdiction where you believe your rights under applicable data protection laws have been violated. However, before doing so, we request that you contact us directly in order to give us an opportunity to work directly with you to resolve any concerns about your privacy.

How You May Exercise Your Rights. You may exercise any of the above rights by contacting us through any of the methods listed under the contact information below. If you contact us to exercise any of the foregoing rights, we may ask you for additional information to verify your identity. We will need to confirm your identity before we can fulfill most requests, as we need to be sure that your Personal Information is not disclosed to an unauthorized recipient.  We reserve the right to limit or deny your request if you have failed to provide sufficient information to verify your identity or to satisfy our legal and business requirements. Please note that if you make unfounded, repetitive, or excessive requests (as determined in our reasonable discretion) to access your Personal Information, you may be charged a fee subject to a maximum set by applicable law.

VI. Links to Other Sites

Our Service may contain links to other sites that are not operated by us. If you click on a third-party link, you will be directed to that third-party’s site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

VII. Children’s Privacy

Our Service does not address anyone under the age of 18 (each a “Child”).

We do not knowingly collect, sell, or share personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Child has provided us with Personal Information, please contact us. If we become aware that we have collected Personal Information from a Child without verification of parental consent, we take steps to remove that information from our servers.

VIII. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

We will provide notice on our Service of any material changes to this Privacy Policy prior to the change becoming effective and update the “effective date” at the top of this Privacy Policy. For significant changes affecting how we process your personal data, we may seek your consent, where required by law.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

IX. California Privacy Rights

This Privacy Policy provides most of the information required by the California Consumer Privacy Act and the California Privacy Rights Act (collectively, the “CCPA”). This supplemental privacy notice gives California residents the additional information required by the CCPA.  We may collect personal information about California residents who are afforded additional rights under the California Consumer Privacy Act, Cal. Civ. Code §§ 1798.100 et seq. (the “CCPA”). If you are a California resident, you can see more details about the types of personal information we have collected from you in the past 12 months and may collect from you and how we collect such personal information in Section 1 above (Information We Collect). The purposes for which we collect your personal information are further described in Section 3 above (Disclosure of Data). We do not share your personal information with any third party except as further described in Section 3. Please refer to the other terms of this Privacy Policy to see further rights afforded to you and how we use your personal information.

We do not “Sell” (as defined in the CCPA) your personal information which we have collected or may collect and in the event we will Sell your personal information, we will notify you by updating this Privacy Policy in accordance with Section 8 above (Changes to This Privacy Policy) and we will provide you with the option of opting out of such “Sale”.

You, as a California resident, have certain rights regarding your Personal Information pursuant to the CCPA, subject to certain restrictions under applicable laws, including the right to:

• know what Personal Information and sensitive Personal Information we collect;
• access your Personal Information;
• correct inaccurate Personal Information;
• request that we delete your Personal Information;
• know what categories of Personal Information are sold to third parties and to opt-out of that sale;
• know what categories of Personal Information are shared with third parties for cross-contextual behavioral targeting and to opt-out that sharing;
• limit the use and disclosure of sensitive Personal Information; and
• not be retaliated against for exercising your privacy rights.

Latham uses and discloses the following categories of sensitive Personal Information for certain purposes:

• Government-issued Identification numbers for employee human resources and benefit tasks including job applicant processing, employee processing, payroll, and other benefits;
• Race, ethnicity, gender and job class for EEOC reporting;
• Account log-in credentials needed to allow you to access your account and for account security purposes;
• Precise Geolocation Data if you authorize our use of precise geolocation data in our applications, including mobile applications through which we will use it to deliver content based on your location;

We do not process any sensitive Personal Information for the purpose of informing characteristics about you.

You may request any of these by contacting us via email at [email protected] or by physical mail to: Latham Group, Inc., 787 Watervliet Shaker Rd., Latham, NY 12110. Upon your request, we will verify that you are the person making this request and in order to do so, we may request identification documents from you. If you are exercising CCPA access or deletion rights on behalf of another person, please understand that we will need to verify your authority with the person you seek to represent.

Financial Incentives: Latham does not offer financial incentives for the collection or sale of Personal Information. We may offer individuals the opportunity to receive free content (such as estimated pricing for certain pool projects) if they register with their email. If you ask us to delete your information, you will not be able to receive new content, but you can continue to use content that was sent to you previously.

X. Additional Information for EEA, United Kingdom, and Swiss Residents

Latham is providing this additional information for the benefit of individuals in the European Economic Area (“EEA”), United Kingdom, and Switzerland, to explain our practices with regard to EEA, United Kingdom, and Swiss Personal Information, to explain additional rights such individuals have with respect to their Personal Information. Latham is the data controller of your Personal Information. Latham is not required to appoint a Data Protection Officer in the EU. Latham will appoint a representative in the European Union in compliance with the General Data Protection Regulation. When this occurs, we will update this Privacy Policy to reflect this appointment.

Lawful Basis for Processing

If you are in the European Union, the processing of your Personal Information is lawful only if it is permitted under the applicable data protection laws. We have a lawful basis for each of our processing activities (except when an exception applies as described below):

Consent. By using the Service, you consent (where required and provided you have not objected, as may be applicable) to our collection, use, and sharing of your Personal Information as described in this Privacy Policy. If you do not consent to this Privacy Policy, please do not use the Service;

Legitimate Interests. We will process your Personal Information as necessary for our legitimate interests. Our legitimate interests are balanced against your rights and freedoms, and we do not process your Personal Information if your rights and freedoms outweigh our legitimate interests. Our legitimate interests are to: facilitate communication between Latham and you; detect and correct bugs and to improve our Service; safeguard our IT infrastructure and intellectual property; detect and prevent fraud and other financial crime; promote and market our business; enable or administer our business, such as for the provision of services to our customers, quality control, consolidated reporting, and customer service; comply with the laws that are applicable to us around the world; manage corporate transactions, such as mergers or acquisitions; understand and improve our business or client relationships generally; and check your credit and perform risk assessments;

To Fulfill Our Obligations to You Under Our Contract. We process your Personal Information in order to fulfill our obligations to you pursuant to a contract with you to deliver our goods and services to you;

As Required by Law. We may also process your Personal Information when we are required or permitted to by law; to comply with government inspections, audits, and other valid requests from government or other public authorities; to respond to legal process such as subpoenas; or as necessary for us to protect our interests or otherwise pursue our legal rights and remedies (for instance, when necessary to prevent or detect fraud, attacks against our network, or other criminal and tortious activities), defend litigation, and manage complaints or claims.

The Purpose for Which We Process Your Personal Information

We process your Personal Information for the legitimate interests we have referred to above and for the following purposes:

• processing of customer data in accordance with our client contracts; and
• payment processing and financial account management, contract management, website administration, business continuity and disaster recovery, security and fraud prevention, corporate governance, reporting, and legal compliance.

Disclosure of Your Personal Information

Other than as set out in this Privacy Policy, your Personal Information will not be sold, shared, or provided to any third party. However, we may share your Personal Information with our affiliates and subsidiaries; and we may share your Personal Information with our vendors and subprocessors in connection with providing contracted services and products.

Your EEA, UK, and Swiss Privacy Rights

You always have the right to object to our marketing communications. To opt-out of emails, simply click the link labeled “unsubscribe” at the bottom of any email we send you. To revoke permissions that you may have given to send text messages, text STOP in response to any message.

Latham also respects the rights of EEA, United Kingdom, and Swiss residents to access, correct, and request erasure or restriction of their Personal Information as required by law. This means:

• you generally have a right to know whether or not Latham maintains your Personal Information. If we do have your Personal Information, we will provide you with a copy (subject to the rights of others). If your information is incorrect or incomplete, you have the right to ask us to update it;
• you have the right to object to our processing of your Personal Information;
• you may also ask us to delete or restrict your Personal Information; and
• you may also have the right to data portability in some circumstances.

If Latham has collected Personal Information directly from you, to exercise these rights, contact us via email at [email protected] or write us at the address below, and a Latham representative will assist you. Please understand that we may need to verify your identity before we can process your request.

If you believe that we have processed your Personal Information in violation of applicable law, you may file a complaint with the Latham at [email protected], or 787 Watervliet Shaker Road, Latham, New York 12110 or with a supervisory authority.

Transfer of Data

If you are a resident of the European Economic Area (“EEA”), United Kingdom, or Switzerland in order to provide our Service, products, and services to you, we may send and store your Personal Information outside of these jurisdictions, including to the United States. Accordingly, your Personal Information may be transferred outside the country where you reside or are located, including to countries that may not or do not provide an equivalent level of protection for your Personal Information.

Your Personal Information is transferred by Latham to another country only if it is required or permitted under applicable data protection law and provided that there are appropriate safeguards in place to protect your Personal Information. By using our Service, you represent that you have read and understood the above and hereby consent to the storage and processing of Personal Information that you provide directly to us on our Service. To ensure your Personal Information is treated in accordance with this Privacy Policy, Latham uses Data Protection Agreements between us and all other recipients of your Personal Information that includes, where applicable, the Standard Contractual Clauses adopted by the European Commission (the “Standard Contractual Clauses”). The European Commission has determined that the transfer of Personal Information pursuant to the Standard Contractual Clauses provides for an adequate level of protection of your Personal Information. Under these Standard Contractual Clauses, you have the same rights as if your data was not transferred to such third party. You may request a copy of the relevant Data Protection Agreement by contacting us through contact information listed below under “Contact Us”.

XI. Contact Us

If you have any questions about this Privacy Policy, you must contact us at the contact information listed below:

By Phone Number: 1-800-833-3800

By Email: [email protected]

By Mail: 787 Watervliet Shaker Rd., Latham, NY 12110

Contact Us If You Are In The European Union

If you have any questions about this Privacy Policy, you must contact our representative in the European Union at the contact information listed below:

By Mail: Mail your inquiry to DPR Group at the most convenient of the addresses listed below.

PLEASE NOTE: when mailing inquiries, it is ESSENTIAL that you mark your letters for ‘DPR Group’ and not ‘Latham Pool Products, Inc. and Pacific Pools Europe’, or your inquiry may not reach us. Please refer clearly to Latham Pool Products, Inc. and Pacific Pools Europe in your correspondence. On receiving your correspondence, Latham Pool Products, Inc. and Pacific Pools Europe are likely to request evidence of your identity, to ensure your personal data and information connected with it is not provided to anyone other than you.

DPR Group European Union Locations

Please ensure post is addressed to ‘DPR Group’ and not Latham Pool Products, Inc. and Pacific Pools Europe.

Austria: DPR Group, City Tower, Brückenkopfgasse 1/6. Stock, Graz, 8020, Austria

Belgium: DPR Group, Place de L’Université 16, Louvain-La-Neuve, Waals Brabant, 1348, Belgium

Bulgaria: DPR Group, 132 Mimi Balkanska Str., Sofia, 1540, Bulgaria

Croatia: DPR Group, Ground & 9th Floor, Hoto Tower, Savska cesta 32, Zagreb, 10000, Croatia

Cyprus: DPR Group, Victory House, 205 Archbishop Makarios Avenue, Limassol, 3030, Cyprus

Czech Republic: DPR Group, IQ Ostrava Ground floor, 28. rijna 3346/91, Ostrava-mesto, Moravska, Ostrava, Czech Republic

Denmark: DPR Group, Lautruphøj 1-3, Ballerup, 2750, Denmark

Estonia: DPR Group, 2nd Floor, Tornimae 5, Tallinn, 10145, Estonia

Finland: DPR Group, Luna House, 5.krs, Mannerheimintie 12 B, Helsinki, 00100, Finland

France: Finland DPR Group, 72 rue de Lessard, Rouen, 76100, France

Germany: DPR Group, 3rd and 4th floor, Altmarkt 10 B/D, Dresden, 01067, Germany

Greece: DPR Group, 24 Lagoumitzi str, Athens, 17671, Greece

Hungary: DPR Group, EMKE Building, Rákóczi Út 42, Budapest, 1072, Hungary

Ireland: DPR Group, Phoenix House, Monahan Road, Cork, T12 H1XY, Republic of Ireland

Italy: DPR Group, BPM 335368, Via Roma 12, 10073 , Turin, Italy

Latvia: DPR Group, 4th & 5th floors, 14 Terbatas Street, Riga, LV-1011, Latvia

Lithuania: DPR Group, 44A Gedimino Avenue, 01110 Vilnius, Lithuania

Luxembourg: DPR Group, BPM 335368, Banzelt 4 A, 6921, Roodt-sur-Syre, Luxembourg

Malta: DPR Group, Tower Business Centre, 2nd floor, Tower Street, Swatar, BKR4013, Malta

Netherlands: DPR Group, Cuserstraat 93, Floor 2 and 3, Amsterdam, 1081 CN, Netherlands

Poland: DPR Group, Budynek Fronton ul Kamienna 21, Krakow, 31-403, Poland

Portugal: DPR Group, Torre de Monsanto, Rua Afonso Praça 30, 7th floor, Algès, Lisbon, 1495-061, Portugal

Romania: DPR Group, World Trade Centre, Piata Montreal no 10, Entrance F, 1st Floor, Sector 1, Bucharest, 11469, Romania

Slovakia: DPR Group, Apollo Business Centre II, Block E / 9th floor, 4D Prievozska, Bratislava, 821 09, Slovakia

Slovenia: DPR Group, Trg. Republike 3, Floor 3, Ljubljana, 1000, Slovenia

Spain: DPR Group, Puerta de las Naciones, Ribera del Loira 46, Madrid, 28042, Spain

Sweden: DPR Group, S:t Johannesgatan 2, 4th floor, Malmo, SE – 211 46, Sweden

United Kingdom: DPR Group, BPM 335368, 372 Old Street, EC1V 9AU, London, United Kingdom

Cookie Policy

Last Modified: January 9, 2025

Introduction

This Cookie Policy describes the different types of cookies and similar technologies that may be used in delivery of the Services. All capitalized terms contained in this Cookie Policy are defined in the Privacy Policy, unless otherwise noted.

We may change this Cookie Policy at any time. It is our policy to post any changes we make to our Cookie Policy on this page. The date that this Cookie Policy was last revised is identified at the top of this page.

If you have further questions, please contact us at the Contact Information listed in our Privacy Policy located here: https://lathampool.com/privacy-policy/.

What are Cookies and Similar Technologies Used on Our Service

When you visit our website, use our Services, or use our mobile or other applications, we may collect certain information by automated means, using technologies such as cookies, pixel tags, browser tracking analysis tools, server logs and web beacons.

Cookies (or browser cookies). Cookies are small text files that websites send to your computer or other Internet-connected device to uniquely identify your browser or to store information or settings in your browser. Cookies allow us to recognize you when you return. You have choices about these cookies. We only place cookies on your hard drive with your consent. You may withdraw or change your consent at any time by clicking on the “Cookie Settings” link at the bottom of our Service. Our use of cookies is governed by our Privacy Policy located here: https://lathampool.com/privacy-policy/. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. All browsers are different, so visit the “help” section of your browser to learn about the privacy settings that may be available.  However, if you do not consent to our use of cookies or select this setting you may be unable to access certain parts of our Service. You can find more information about cookies at http://www.allaboutcookies.org and http://youronlinechoices.eu.

Web Beacons. Pages of our Service and our e-mails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit Latham, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).

Third Party Cookies. Some content on our Service are served by third-parties, including advertisers, ad networks and servers, content providers, application providers, and social media sites. With your consent, these third parties may use cookies (alone or in conjunction with web beacons or other tracking technologies) to collect information about you when you access our Service. The information they collect may be associated with your Personal Information or they may collect information, including Personal Information, about your online activities over time and across different Service and other online services. They may use this information to provide you with interest-based (behavioral) advertising and other targeted content. We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about advertisement or other targeted content, you should contact the responsible provider directly.

You can learn more about how we use Personal Information in Cookies, and Web Beacons, if any, by visiting our Privacy Policy located here: https://lathampool.com/privacy-policy/.

Cookies and Other Similar Technologies Used On Our Service

Our Service use 1^st party cookies (set by Latham Pool Products), 3^rd party cookies (which are set by third parties), and other similar technologies. Below is a list of the different types of cookies that we use on our Service, as of the effective date of this Cookie Policy.

Essential Cookies and Similar Technologies: Essential cookies and other similar technologies used by us enable you to navigate the Service and use its services and features. Without these essential cookies, the Service will not perform smoothly and we may not be able to provide the Service to you or provide you with certain services or features of our Service.

Preference Cookies and Similar Technologies: Preference cookies collect information about your choices and preferences and allow us to remember language and other local settings and to customize our Service accordingly.

Social Media Cookies and Similar Technologies: Social Media cookies and other similar technologies used by us collect information about your use of social media Service.

Analytics Cookies and Similar Technologies: Analytics cookies and other similar technologies used by us collect information about your use of the Service and enable us to improve the way it works and operates. Specifically, analytics cookies provide us with information regarding what the most frequently visited pages on the Service are, help us record and debug any issues you may have with the Service, and show us how effective our advertising is. These analytics cookies do not allow us to see the usage of a single user but does allow us to see overall patterns of usage on the Service. We do not examine this information for individually identifying information, but we do use this information to understand the traffic on our Service.

Advertising Cookies and Similar Technologies: Advertising and other similar technologies used by us cookies are used to display targeting promotions or advertisements based on your use of the Service and interests and to manage our use of advertising resources. These cookies collect information about your activities on this and other sites to provide you with targeted advertising. Some Latham websites allow third party advertising partners to utilize cookies, web beacons or other technologies to deliver ads to you on our sites and to deliver our advertisements to you on other sites. These third parties may collect information about your online activities on our websites, and they may use persistent identifiers to track you over time and across different websites and other online services.

You can learn more about interest-based advertisements and your opt-out rights and options from members of the Network Advertising Initiative (“NAI“) on its website (www.networkadvertising.org) and from members of the Digital Advertising Alliance on its website (www.aboutads.info). We do not control third parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can also opt out of receiving targeted ads from members of the NAI on its website.

Mobile Applications

We may offer mobile applications that allow you to access your account, interact with us online and receive other information via your smartphone. All personal information collected by Latham via our mobile applications is protected by the terms of the Latham Privacy Policy https://www.lathampool.com/privacy-policy/.

When you download our mobile applications, you may choose to allow us to obtain your precise location from your mobile device. We use this information to deliver personalized content to you and for our internal analytics purposes.

We may also offer automatic (or “push”) notifications. We will provide push notifications only to those individuals who opt-in to receive such notifications from Latham. You do not have to provide location information to Latham or enable push notifications to use any of our mobile apps. If you have questions about location and notification privacy, please contact your mobile service provider or the manufacturer of your device to learn how to adjust your settings.

Do Not Track

Some web browsers may transmit “do-not-track” signals to the websites with which the user communicates. Because of differences in how web browsers incorporate and activate this feature, it is not always clear whether you intend for these signals to be transmitted, or whether you even are aware of them. Because there currently is no industry standard concerning what, if anything, websites should do when they receive such signals, we currently do not take action in response to these signals.