Privacy Policy

Effective date: 4/21/2021

At Latham Pool Products, we are committed to maintaining the trust and confidence of our customers and website visitors. We want you to know that Latham takes your privacy and the confidentiality of your personal information seriously. We do not sell, rent, or trade email lists with other companies and businesses for marketing purposes. In this Privacy Policy, we provide information on when and why we collect your personal information, how we use it, the limited conditions under which we may disclose it to others and how we keep it secure. We also advise you about choices you may have concerning the data we collect.

In this policy, we refer to Latham Pool Products (“us”, “we”, or “our”), and the lathampool.com website (the “Service”).

By using the Service, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, accessible from lathampool.com.

I. Information We Collect

We collect several different types of information for various purposes, including to provide and improve our Service to you.

Personal Data

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you (“Personal Data”). Personally identifiable information may include, but is not limited to:

Email address
First name and last name
Phone number
Address, State, Province, ZIP/Postal code, City
Cookies and Usage Data

The Personal Data we collect from you is required to enter into a contract with Latham Pool Products or for us to provide you with the information that you request. If you refuse to provide such Personal Data or withdraw your consent to our processing of Personal Data, then in some cases we may not be able to enter into a contract or provide you with the information you request.

Latham Pool Products does not ask you to provide, and we do not knowingly collect, any special categories of Personal Data from you, including Personal Data that reveals your racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade unions membership, or personal data concerning your health or data concerning your sex life or sexual orientation or history of criminal convictions

Usage Data

We may also collect information on how the Service is accessed and used (“Usage Data”). This Usage Data may include information such as your computer’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

Tracking & Cookies Data

We use cookies and similar tracking technologies to track the activity on our Service and hold certain information.

Cookies are files with a small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. We also use tracking technologies such as beacons, tags, and scripts to collect and track information and to improve and analyze our Service, and the way in which we market our products to you. Latham does not sell this information to third parties.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

Examples of Cookies we use:

Session Cookies. We use Session Cookies to operate our Service.
Preference Cookies. We use Preference Cookies to remember your preferences and various settings.
Security Cookies. We use Security Cookies for security purposes.

Details about our use of automatic data collection technologies (including cookies) and the specific cookies that we use can be found in our Cookie Policy located here: https://lathampool.com/privacy-policy/#COOKIE.

II. Use of Collected Data

Latham Pool Products uses the collected data for various purposes:

To provide and maintain the Service
To notify you about changes to our Service
To allow you to participate in interactive features of our Service when you choose to do so
To provide customer care and support
To provide analysis or valuable information so that we can improve the Service
To monitor the usage of the Service
To detect, prevent and address technical issues

III. Disclosure of Data

Legal Requirements

Latham Pool Products may disclose your Personal Data in the good faith belief that such action is necessary to:

To comply with a legal obligation;
To protect and defend the rights or property of Latham Pool Products, including to enforce or apply our Terms and Conditions;
To prevent or investigate possible wrongdoing in connection with the Service;
To protect the personal safety of users of the Service or the public; or
To protect against legal liability.

Buyer or Successor in Interest

Latham Pool Products may disclose your Personal Data to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Latham Pool Products’ assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Latham Pool Products about our Services users is among the assets transferred.

Service Providers

We may employ third party companies and individuals to support our business (“Service Providers”), including to respond directly to you if you ask for information related to our products, to provide the Service on our behalf, to perform Service-related services or to assist us in analyzing how our Service is used.

We may disclose your Personal Data to these Service Providers for these purposes. These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

Other Disclosures

We may also disclose your Personal Data to fulfill the purpose for which you provide it. For example, if you give us an email address to contact you, we may also disclose your Personal Data to our resellers in your local area so they may provide you with information or assist you with a purchase and/or use of our goods and services. Occasionally, we may ask for your Personal Data for a purpose that we disclose to you when you provide the information or ask you for consent to disclose your information.

IV. Protecting Your Data

We use a variety of technical, administrative, and organizational security measures, including encryption and authentication tools in certain circumstances, to maintain the safety of your personal data. The security of your data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

Data Retention Periods

Latham Pool Products will retain your Personal Data for as long as necessary to comply with your request, to comply with any legal requirement, and for a long as necessary to protect our legal interests or otherwise pursue our legal rights and remedies. We may also keep your Personal Data on our archive systems in accordance with our backup and disaster recovery policies and procedures. Latham Pool Products may retain data that has been aggregated or otherwise rendered anonymous in such a manner that you are no longer identifiable indefinitely.

V. Your Rights

Applicable data protection laws may provide you with certain rights with regards to our processing of your Personal Data.

Access and Update. You can review and change your Personal Data by notifying us through the contact information below of any changes or errors in any Personal Data we have about you to ensure that it is complete, accurate, and as current as possible. We may also not be able to accommodate your request if we believe it would violate any law or legal requirement or cause the information to be incorrect.
Restrictions. You have the right to restrict our processing of your Personal Data under certain circumstances. In particular, you can request we restrict our use of it if you contest its accuracy, if the processing of your Personal Data is determined to be unlawful, or if we no longer need your Personal Data for processing but we have retained it as permitted by law.
Portability. To the extent the Personal Data you provide Latham Pool Products is processed based on your consent, you have the right to request that we provide you a copy of, or access to, all or part of such Personal Data in structured, commonly used and machine-readable format. You also have the right to request that we transmit this Personal Data to another controller, when technically feasible.
Withdrawal of Consent. To the extent that our processing of your Personal Data is based on your consent, you may withdraw your consent at any time by closing your account. Withdrawing your consent will not, however, affect the lawfulness of the processing based on your consent before its withdrawal, and will not affect the lawfulness of our continued processing that is based on any other lawful basis for processing your Personal Data.
Right to be Forgotten. You have the right to request that we delete all of your Personal Data. We will only delete your Personal Data when we no longer have a lawful basis for processing your Personal Data or after a final determination that your Personal Data was unlawfully processed. We may not accommodate a request to erase information if we believe the deletion would violate any law or legal requirement or cause the information to be incorrect. In all other cases, we will retain your Personal Data as set forth in this policy. In addition, we cannot completely delete your Personal Data as some data may rest in previous backups. These will be retained for the periods set forth in our disaster recovery policies.
Complaints. You have the right to lodge a complaint with the applicable supervisory authority in the country or the jurisdiction you live in, the country or jurisdiction you work in, or the country or the jurisdiction where you believe your rights under applicable data protection laws have been violated. However, before doing so, we request that you contact us directly in order to give us an opportunity to work directly with you to resolve any concerns about your privacy.

How You May Exercise Your Rights. You may exercise any of the above rights by contacting us through any of the methods listed under the contact information below. If you contact us to exercise any of the foregoing rights, we may ask you for additional information to verify your identity. We reserve the right to limit or deny your request if you have failed to provide sufficient information to verify your identity or to satisfy our legal and business requirements. Please note that if you make unfounded, repetitive, or excessive requests (as determined in our reasonable discretion) to access your Personal Data, you may be charged a fee subject to a maximum set by applicable law.

VI. Links to Other Sites

Our Service may contain links to other sites that are not operated by us. If you click on a third party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

VII. Children’s Privacy

Our Service does not address anyone under the age of 18 (“Children”).

We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Children has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

VIII. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

We will let you know via email and/or a prominent notice on our Service, prior to the change becoming effective and update the “effective date” at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

IX. California Privacy Rights

We may collect personal information about California residents who are afforded additional rights under the California Consumer Privacy Act, Cal. Civ. Code §§ 1798.100 et seq. (the “CCPA”). If you are a California resident, you can see more details about the types of personal information we have collected from you in the past 12 months and may collect from you and how we collect such personal information in Section 1 above (Information We Collect). The purposes for which we collect your personal information are further described in Section 3 above (Disclosure of Data). We do not share your personal information with any third party except as further described in Section 3. Please refer to the other terms of this Website Privacy Policy to see further rights afforded to you and how we use your personal information.

We do not “Sell” (as defined in the CCPA) your personal information which we have collected or may collect and in the event we will Sell your personal information, we will notify you by updating this Website Privacy Policy in accordance with Section 8 above (Changes to This Privacy Policy) and we will provide you with the option of opting out of such “sale”.

You, as a California resident, have certain rights regarding your personal information pursuant to the CCPA, subject to certain restrictions under applicable laws, including the rights to access your personal information, to delete your personal information, and to opt out of the “sale” of your personal data. You may request any of these by contacting us via email at [INSERT] or by physical mail to: Latham Pool, 787 Watervliet Shaker Rd., Latham, NY 12110. Upon your request, we will verify that you are the person making this request and in order to do so, we may request identification documents from you.

X. GDPR

Latham Pool Products is the data controller of your Personal Data. Latham Pool Products is not required to appoint a Data Protection Officer in the EU. Latham Pool Products will appoint a representative in the European Union in compliance with the General Data Protection Regulation. When this occurs, we will update this Privacy Policy to reflect this appointment.

Lawful Basis for Processing

If you are in the European Union, the processing of your Personal Data is lawful only if it is permitted under the applicable data protection laws. We have a lawful basis for each of our processing activities (except when an exception applies as described below):

Consent. By using the Service, you consent to our collection, use, and sharing of your Personal Data as described in this privacy policy. If you do not consent to this privacy policy, please do not use the Service;
Legitimate Interests. We will process your Personal Data as necessary for our legitimate interests. Our legitimate interests are balanced against your rights and freedoms and we do not process your Personal Data if your rights and freedoms outweigh our legitimate interests. Our legitimate interests are to: facilitate communication between Latham Pool Products and you; detect and correct bugs and to improve our Service; safeguard our IT infrastructure and intellectual property; detect and prevent fraud and other financial crime; promote and market our business; and check your credit and perform risk assessments;
To Fulfill Our Obligations to You under our Contract. We process your Personal Data in order to fulfill our obligations to you pursuant to a contract with you to deliver our goods and services to you;
As Required by Law. We may also process your Personal Data when we are required or permitted to by law; to comply with government inspections, audits, and other valid requests from government or other public authorities; to respond to legal process such as subpoenas; or as necessary for us to protect our interests or otherwise pursue our legal rights and remedies (for instance, when necessary to prevent or detect fraud, attacks against our network, or other criminal and tortious activities), defend litigation, and manage complaints or claims

Transfer of Data

If you are a resident of the European Economic Area (“EEA”), in order to provide our Service, products, and services to you, we may send and store your Personal Data outside of the EEA, including to the United States. Accordingly, your Personal Data may be transferred outside the country where you reside or are located, including to countries that may not or do not provide an equivalent level of protection for your Personal Data.

Your Personal Data is transferred by Latham Pool Products to another country only if it is required or permitted under applicable data protection law and provided that there are appropriate safeguards in place to protect your Personal Data. By using our Service, you represent that you have read and understood the above and hereby consent to the storage and processing of Personal Data that you provide directly to us on our Service. To ensure your Personal Data is treated in accordance with this Privacy Policy, Latham Pool Products uses Data Protection Agreements between us and all other recipients of your Personal Data that includes, where applicable, the Standard Contractual Clauses adopted by the European Commission (the “Standard Contractual Clauses”). The European Commission has determined that the transfer of Personal Data pursuant to the Standard Contractual Clauses provides for an adequate level of protection of your Personal Data. Under these Standard Contractual Clauses, you have the same rights as if your data was not transferred to such third party. You may request a copy of the Data Protection Agreement by contacting us through contact information listed below under “Contact Us”.

XI. Contact Us

If you have any questions about this Privacy Policy, you must contact us at the contact information listed below:

By Contact Form: Fill out the Latham Pool Products contact form.
By Phone Number: 1-800-833-3800
By Mail: 787 Watervliet Shaker Rd., Latham, NY 12110

Contact Us If You Are In The European Union

If you have any questions about this Privacy Policy, you must contact our representative in the European Union at the contact information listed below:

By Mail: Mail your inquiry to DPR Group at the most convenient of the addresses listed below.

PLEASE NOTE: when mailing inquiries, it is ESSENTIAL that you mark your letters for ‘DPR Group’ and not ‘Latham Pool Products, Inc. and Pacific Pools Europe’, or your inquiry may not reach us. Please refer clearly to Latham Pool Products, Inc. and Pacific Pools Europe in your correspondence. On receiving your correspondence, Latham Pool Products, Inc. and Pacific Pools Europe is likely to request evidence of your identity, to ensure your personal data and information connected with it is not provided to anyone other than you.

DPR Group European Union Locations
Please ensure post is addressed to ‘DPR Group’ and not Latham Pool Products, Inc. and Pacific Pools Europe.

Austria: DPR Group, City Tower, Brückenkopfgasse 1/6. Stock, Graz, 8020, Austria
Belgium: DPR Group, Place de L’Université 16, Louvain-La-Neuve, Waals Brabant, 1348, Belgium
Bulgaria: DPR Group, 132 Mimi Balkanska Str., Sofia, 1540, Bulgaria
Croatia: DPR Group, Ground & 9th Floor, Hoto Tower, Savska cesta 32, Zagreb, 10000, Croatia
Cyprus: DPR Group, Victory House, 205 Archbishop Makarios Avenue, Limassol, 3030, Cyprus
Czech Republic: DPR Group, IQ Ostrava Ground floor, 28. rijna 3346/91, Ostrava-mesto, Moravska, Ostrava, Czech Republic
Denmark: DPR Group, Lautruphøj 1-3, Ballerup, 2750, Denmark
Estonia: DPR Group, 2nd Floor, Tornimae 5, Tallinn, 10145, Estonia
Finland: DPR Group, Luna House, 5.krs, Mannerheimintie 12 B, Helsinki, 00100, Finland
France: Finland DPR Group, 72 rue de Lessard, Rouen, 76100, France
Germany: DPR Group, 3rd and 4th floor, Altmarkt 10 B/D, Dresden, 01067, Germany
Greece: DPR Group, 24 Lagoumitzi str, Athens, 17671, Greece
Hungary: DPR Group, EMKE Building, Rákóczi Út 42, Budapest, 1072, Hungary
Ireland: DPR Group, Phoenix House, Monahan Road, Cork, T12 H1XY, Republic of Ireland
Italy: DPR Group, BPM 335368, Via Roma 12, 10073 , Turin, Italy
Latvia: DPR Group, 4th & 5th floors, 14 Terbatas Street, Riga, LV-1011, Latvia
Lithuania: DPR Group, 44A Gedimino Avenue, 01110 Vilnius, Lithuania
Luxembourg: DPR Group, BPM 335368, Banzelt 4 A, 6921, Roodt-sur-Syre, Luxembourg
Malta: DPR Group, Tower Business Centre, 2nd floor, Tower Street, Swatar, BKR4013, Malta
Netherlands: DPR Group, Cuserstraat 93, Floor 2 and 3, Amsterdam, 1081 CN, Netherlands
Poland: DPR Group, Budynek Fronton ul Kamienna 21, Krakow, 31-403, Poland
Portugal: DPR Group, Torre de Monsanto, Rua Afonso Praça 30, 7th floor, Algès, Lisbon, 1495-061, Portugal
Romania: DPR Group, World Trade Centre, Piata Montreal no 10, Entrance F, 1st Floor, Sector 1, Bucharest, 11469, Romania
Slovakia: DPR Group, Apollo Business Centre II, Block E / 9th floor, 4D Prievozska, Bratislava, 821 09, Slovakia
Slovenia: DPR Group, Trg. Republike 3, Floor 3, Ljubljana, 1000, Slovenia
Spain: DPR Group, Puerta de las Naciones, Ribera del Loira 46, Madrid, 28042, Spain
Sweden: DPR Group, S:t Johannesgatan 2, 4th floor, Malmo, SE – 211 46, Sweden
United Kingdom: DPR Group, BPM 335368, 372 Old Street, EC1V 9AU, London, United Kingdom

Cookie Policy

Last Modified: 4/21/2021

Introduction

This Cookie Policy describes the different types of cookies and similar technologies that may be used on the website lathampool.com (the “Service“) operated by or for Latham Pool Products (“us,” “we,” or “our“) when you visit it.

We may change this Cookie Policy at any time. It is our policy to post any changes we make to our Cookie Policy on this page. The date that this Cookie Policy was last revised is identified at the top of this page.

If you have further questions, please contact us at the Contact Information listed in our Privacy Policy located here: https://lathampool.com/privacy-policy/.

What are Cookies and Similar Technologies Used on Our Service

Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. We only place cookies on your hard drive with your consent. You may withdraw or change your consent at any time by clicking on the “Cookie Settings” link at the bottom of our Service. Our use of cookies is governed by our Privacy Policy located here: https://lathampool.com/privacy-policy/. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. However, if you do not consent to our use of cookies or select this setting you may be unable to access certain parts of our Service. You can find more information about cookies at http://www.allaboutcookies.org and >http://youronlinechoices.eu.

Web Beacons. Pages of our Service and our e-mails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Latham Pool Products, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).

Third Party Cookies. Some content on our Service are served by third-parties, including advertisers, ad networks and servers, content providers, application providers, and social media sites. With your consent, these third parties may use cookies (alone or in conjunction with web beacons or other tracking technologies) to collect information about you when you access our Service. The information they collect may be associated with your Personal Data or they may collect information, including Personal data, about your online activities over time and across different Service and other online services. They may use this information to provide you with interest-based (behavioral) advertising and other targeted content. We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about advertisement or other targeted content, you should content the responsible provider directly.

You can learn more about how we use Personal Data in Cookies, and Web Beacons, if any, by visiting our Privacy Policy located here: https://lathampool.com/privacy-policy/.

Cookies and Other Similar Technologies Used On Our Service

Our Service use 1^st party cookies (set by Latham Pool Products), 3^rd party cookies (which are set by third parties), and other similar technologies. Below is a list of the different types of cookies that we use on our Service, as of the effective date of this Cookie Policy.

Essential Cookies and Similar Technologies: Essential cookies and other similar technologies used by us enable you to navigate the Service and use its services and features. Without these essential cookies, the Service will not perform smoothly and we may not be able to provide the Service to you or provide you with certain services or features of our Service.

Cookie Name	Description of purpose. More information.	When do cookies expire?	1st party or 3rd party cookie?
None

Preference Cookies and Similar Technologies: Preference cookies collect information about your choices and preferences and allow us to remember language and other local settings and to customize our Service accordingly.

Cookie Name	Description of purpose. More information.	When do cookies expire?	1st party or 3rd party cookie?
Cookie-Script	Cookie Script saves users preferences to opt in to cookie tracking to comply with European Cookie Law and GDPR.	30 days	3rd Party

Social Media Cookies and Similar Technologies: Social Media cookies and other similar technologies used by us collect information about your use of social media Service.

Cookie Name	Description of purpose. More information.	When do cookies expire?	1st party or 3rd party cookie?
Facebook	Tracks members/non-members of social media for behavioral advertising, analytics, market research. https://www.facebook.com/help/cookies.	24 months	3rd Party
Twitter	Tracks members/non-members of social media for behavioral advertising, analytics, market research. https://twitter.com/privacy.	12 months	3rd Party
Google Plus	Tracks members/non-members of social media for behavioral advertising, analytics, market research. https://google.com/policies/technologies/cookies.	13 months	3rd Party
Google Inc. (YouTube)	Tracks members/non-members of social media for behavioral advertising, analytics, market research. https://google.com/policies/technologies/cookies.	24 months	3rd Party
Pinterest	Tracks members/non-members of social media for behavioral advertising, analytics, market research. http://about.pinterest.com/en/privacy-policy.	15 months	3rd Party
Instagram	Tracks members/non-members of social media for behavioral advertising, analytics, market research. https://help.instagram.com/1896641480634370	24 months	3rd Party

Analytics Cookies and Similar Technologies: Analytics cookies and other similar technologies used by us collect information about your use of the Service and enable us to improve the way it works and operates. Specifically, analytics cookies provide us with information regarding what the most frequently visited pages on the Service are, help us record and debug any issues you may have with the Service, and show us how effective our advertising is. These analytics cookies do not allow us to see the usage of a single user but does allow us to see overall patterns of usage on the Service. We do not examine this information for individually identifying information, but we do use this information to understand the traffic on our Service.

Cookie Name	Description of purpose. More information.	When do cookies expire?	1st party or 3rd party cookie?
Google Ads	Tracks and reports on traffic of our Services. Google may also use this information to contextualize and personalize the ads of its own advertising network. For more information on the privacy practices of Google and the use of Google Analytics, please visit their websites at https://www.google.com/policies/privacy and https://policies.google.com/privacy/partners.	24 months	3rd Party
Google Analytics	Tracks and reports on traffic of our Services. Google may also use this information to contextualize and personalize the ads of its own advertising network. For more information on the privacy practices of Google and the use of Google Analytics, please visit their websites at https://www.google.com/policies/privacy and https://policies.google.com/privacy/partners.	24 months	3rd Party
HubSpot	Analyzes audience to improve Service design and content – retargeting. May be set through our Services by our advertising partners and may be used by them to build a profile of your interests and show you relevant advertising on other sites. https://legal.hubspot.com/privacy-policy	10 years	3rd Party

Advertising Cookies and Similar Technologies: Advertising and other similar technologies used by us cookies are used to display targeting promotions or advertisements based on your use of the Service and interests and to manage our use of advertising resources. These cookies collect information about your activities on this and other sites to provide you with targeted advertising.

Cookie Name	Description of purpose. More information.	When do cookies expire?	1st party or 3rd party cookie?
Google Ads	Tracks and reports on traffic of our Services. Google may also use this information to contextualize and personalize the ads of its own advertising network. For more information on the privacy practices of Google and the use of Google Analytics, please visit their websites at https://www.google.com/policies/privacy and https://policies.google.com/privacy/partners.	24 months	3rd Party
Google Analytics	Tracks and reports on traffic of our Services. Google may also use this information to contextualize and personalize the ads of its own advertising network. For more information on the privacy practices of Google and the use of Google Analytics, please visit their websites at https://www.google.com/policies/privacy and https://policies.google.com/privacy/partners.	24 Months	3rd Party

You can learn more about interest-based advertisements and your opt-out rights and options from members of the Network Advertising Initiative (“NAI“) on its website (www.networkadvertising.org) and from members of the Digital Advertising Alliance on its website (www.aboutads.info). We do not control third parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can also opt out of receiving targeted ads from members of the NAI on its website.